Alongside the data about a chosen term, you’ll also be able to see a list of related keywords. It also shows you a keyword’s search volume (which you want to be high) and its level of competition (which you want to be low). SEMrush provides a free version of their keyword research tool that can help you find these search terms. While they typically have lower search volumes, long-tail keywords are easier to rank for. These are called long-tail keywords due to the fact they include more words and are therefore more specific. While some keywords may be obvious, for every industry there are a host of more obscure search terms that your business could be making use of. This optimisation process will help improve your chances of appearing on the first page of Google results. Once you find the terms that relate to your business and target customers you can optimise your website content to suit these keywords and start ranking for these searches. This research involves identifying the search terms your potential customers are using in order to find your product or service, or those of your competitors. SEMrushĮvery SEO strategy has solid keyword research at its core. To help you answer that question, we’ve put together a list of the four tools we use the most as a business ourselves, and describe how they can benefit your business. This doesn’t have to be the case, thanks to a wealth of free SEO checker tools being available online. We’ve all heard the phrase that nothing is free in this world, and as such, you may worry that an effective SEO strategy comes with a hefty price tag. To make the most of search engine optimisation (SEO) - and your wider digital marketing strategy - you need the latest tools to track your presence online and find new ways to grow your business’s profile.
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